Yangyang Cheng
Strategy & Creative Coach
for Content Creators
My Coaching Approach
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Maximize Your Strengths
Ditch 'average', shoot for 'extraordinary'.
We're in this to maximize your unique strengths, fiercely and without compromise.
There's no generic path to excellence, but only a journey as unique as you are.
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Master Your Mindset
Your inner world molds your outer reality.
We'll challenge your limiting beliefs, and its' like shifting from brakes to gas.
This shift is your gateway to a limitless journey.
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Tap Into Your Energy
Your energy doesn't lie. It guides you towards what matters and away from what doesn't.
We'll tune in to your energy - it's the compass to your true path.
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Pursue Alignment
When daily tasks leverage your strengths, actions echo values, and immediate steps steer towards future goals - that's alignment.
Together, we'll craft a strategy uniting all.
This is your gateway to flow and creativity.
Coaching Packages
Join me in one-on-one coaching to ignite your strengths, map out your path, and conquer hurdles.
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Package #1
First Step Kickoff Session
Duration
90-minute one-on-one session
What's covered
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Background Briefing: We'll briefly explore your personal and professional journey, noting key experiences and attributes.
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Broad Strategy Sketching: We'll sketch out some potential high-level paths based on your your background.
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Immediate Next Steps: We'll identify some achievable actions you can start taking right away towards your goals.
Who It's For
Ideal for new clients needing an initial insight into their business path, a taste of coaching, and a boost to begin their entrepreneurial journey.
Who It's NOT For
Those seeking in-depth analysis or comprehensive business coaching. This session is a stepping stone to a more detailed journey.
Investment
$299
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Package #2
Launch-Ready Roadmap
Summary
This package underscores the importance of deliberate planning in business, helping you build a solid foundation before diving into detailed execution.
Duration
6 weeks, one-hour session per week
What's Covered
Week 1 - Visions & Goals Assessment:
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Deep dive into your professional aspirations and personal goals.
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Craft a compelling vision and mission for your business.
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Develop SMART goals rooted in your personal strengths and business ideas.
Week 2 - Personal Inventory:
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Comprehensive evaluation of your existing abilities, strengths, and resources (time, energy, money, and space).
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Utilize your past experiences, background, and current knowledge to inform your business strategy.
Week 3 - Core Values and Business Alignment:
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Understand and align your core values with your business idea.
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Define your niche, honing your target audience and market to mirror your unique strengths and values.
Week 4 - Evaluating Business Potential:
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Evaluate the earning potential and longevity of your business within your chosen niche.
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Explore potential revenue models, selecting the most fitting for your business.
Week 5 - Brand & Communication:
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Craft your unique value proposition, brand voice, and visual identity.
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Create messaging that reflects your personal story and resonates with your audience.
Week 6 Resource Mapping and Next Steps:
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Provide curated resources to fill knowledge gaps and further self-learning.
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Equip you with the necessary tools to successfully implement your business strategy.
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Outline the next steps on your business journey.
Note to Readers:
Please note that this 6-week program only serves as a general framework, the actual content of each week's session will be customized to your specific situation and needs.
End Result
Clarity on your business direction, an actionable roadmap to follow.
Highlights
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Unique Blueprint Pyramid approach for holistic business planning.
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Deep alignment of personal values and business vision.
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Personalized strategy tailored to your own rhythm and vision.
My Methodology
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The Entrepreneur's Blueprint Pyramid
In this package, we apply my successful Pyramid Model, a strategy that maps out your entrepreneurial path.
Each level builds on the last, creating a comprehensive, goal-guided business blueprint.
Who It's For
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Ideal for new entrepreneurs wanting a comprehensive blueprint.
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Perfect for those needing to define their niche and craft a robust business plan.
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Suited for entrepreneurs needing to understand their target market.
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Excellent for those developing branding and communication strategies.
Who It's NOT For
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Not for those seeking detailed logistical advice on business launch.
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Not for those looking for quick, ready-made solutions.
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Not suited for those unwilling to invest time in aligning personal values with business goals.
Deliverables
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Personal Discovery and Creativity Exercises: Creative exercises to discover your core values and strengths.
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Customer Research: Activities for understanding your target audience and their needs.
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Market Analysis: Insights into market trends, competition, and opportunities.
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Social Media Research: Investigation into relevant business trends on social media.
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Branding Guidance: Resources for creating a resonating brand and effective marketing strategies.
Investment
$1495
(Flexible Payment Plans available)
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Package #3
the Launchpad
Summary
Jumpstart your business in 90 days: We execute existing strategies, build marketing foundations, and start connecting with customers.
Duration
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90 Day Plan
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Monthly 90-minute planning sessions
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Weekly 30- minute check-ins
What's Covered
Monthly Action Planning:
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Setting a goal for each month and identifying weekly milestones.
Brand Identity and storytelling:
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Developing a coherent and compelling brand narrative.
Website Creation
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Creating a functional and visually appealing site that represents your brand.
Social Media Platform Setup:
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Establishing your presence across relevant platforms, along with the release of initial content.
First Content Release:
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Launch initial content on chosen social media with ongoing feedback.
Basic Marketing Funnel Setup:
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Establishing fundamental marketing systems, including a basic sales funnel.
Customer Outreach
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Making initial contacts with your target market.
End Result
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Defined brand identity
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Functional online presence
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Debut social media content
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Initial marketing structure in place
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First customer connections
Highlights
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Focused execution and accountability.
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System building for marketing and audience outreach.
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Ideal for proactive entrepreneurs.
My Methodology
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the Three Pillars for the Launchpad
In the launching phase, there are three key elements we'll focus on:
Focused Execution:
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We turn big goals into small, doable tasks.
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Each action aligns with your business vision.
Accountability & Guidance:
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Support to counter entrepreneurship solitude.
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Keep track of your progress and motivate you towards your milestones.
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Answer any question you have, and adjust the plan as needed.
System Building:
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Transition to a structured marketing plan and basic marketing funnel
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Developing repeatable, scalable routines for reaching out to your audience and creating content.
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Linking business activities for cohesive strategy.
Who It's For
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Entrepreneurs transitioning from blueprint to real-world execution.
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Businesses seeking to activate their online presence via website and social media channels.
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Those ready to initiate customer engagement and build relationships in their target market.
Who It's NOT For
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Those still exploring business ideas and lacking a solid business plan.
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Entrepreneurs who are not ready to invest time and effort in consistent execution.
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Businesses without the readiness to build and manage an active online presence.
Deliverables
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3 Detailed Action Plans (One per month)
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9 Execution Check-in and Fine-tuning Sessions (Three per month)
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Completed Social Media setup and initial content release
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Functional, brand-aligned website
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Applied marketing strategy and setup basic marketing funnels
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Defined brand identity and narrative
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Initial customer outreach
Investment
$1995
(Flexible Payment Plans available)
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On-Demand Coaching
Summary
Targeted coaching for entrepreneurs at any stage, focusing on immediate challenges to renew energy, provide clarity, and enhance confidence.
Duration
Flexible sessions, on-demand as per your needs.
What's Covered
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Key Challenge Identification: Deep dive into your business situation, pinpoint obstacles and growth opportunities.
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Mindset Coaching: Exploration of entrepreneurial beliefs, habits, strategies for resilience, and mental block overcoming.
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Strategy Exploration: Guiding your journey to discover and trust your own business solutions.
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Resilience Building: Techniques for setback management, focus maintenance, and motivation.
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Concrete Next Steps: Action plans for implementing session insights and sustaining momentum.
Who It's For
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Entrepreneurs at any stage feeling stuck or overwhelmed.
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Individuals dealing with strategic decisions or team issues.
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Entrepreneurs navigating market uncertainty or feeling lost.
Who It's NOT For
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Individuals seeking a structured long-term coaching program.
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Those looking for advice outside general business guidance (e.g., legal or financial consulting).
Investment
$299 for 1 one-hour session or
$999 for 4 one-hour sessions